When Sky Sports presenters Richard Keys and Andy Gray indulged in a few off-air comments about female assistant referee Sian Massey and West Ham vice-chairman Karren Brady during the Liverpool and Wolves football match late last month, they thought that was the last they’d heard of their banter. But what they thought was a private off-air chat turned out to be an extremely public one, when transcripts of their conversations were published in the Sunday newspapers and the video became one of the most watched clips on YouTube. Gray was sacked from his job and Keys swiftly resigned.