The design challenge: How to make impact reports people want to read
Too many organisations spend months collecting data and aligning frameworks, only for their impact report to land with a thud. Skimmed once, then forgotten. This …
Greenwashing vs greenhushing: Finding the right balance in impact reporting
“How do we communicate our sustainability progress without being accused of overclaiming, or criticised for saying too little?” It’s a tension many senior leaders grapple …
Why account based marketing is a natural move for purpose-driven businesses
In a world increasingly shaped by values, businesses driven by purpose have a distinct opportunity to stand out. Whether it’s championing sustainability, advancing social causes …
Finding your fit: Understanding the spectrum of account based marketing approaches
When it comes to account based marketing (ABM), there’s no such thing as a one-size-fits-all model. That’s the beauty of it. ABM is inherently adaptable, …
How does AI impact content creation?
Generative AI has revolutionised content creation. At Magenta, we’ve been exploring this shift from every angle. We’ve interviewed SEO strategists, comms consultants and AI practitioners …
Why account based marketing is a team sport
Account based marketing (ABM) is often seen as a marketing-led initiative, something the marketing department handles behind closed doors before handing off leads to sales. …
Certified for change: What’s next in our B Corp journey
Becoming a Certified B Corporation was a proud moment for Magenta – but if there’s one thing we’ve learned, it’s that B Corp status isn’t …
Search Forward: Andrew Ames Q&A
In the sixth instalment of our Search Forward campaign, I spoke with Andrew Ames, head of PR and marketing at Tide Construction. Andrew shared his …
Search forward: Oluwatobi Folasade Balogun Q&A
In our fifth Search forward Q&A, I spoke with Oluwatobi Folasade Balogun, co-founder and CEO at SustainWyse, about how AI is reshaping discoverability, brand strategy, …
Beyond the plaque: How we’re living our B Corp values every day
When we announced our B Corp certification, the response was amazing. The plaque looked great, the LinkedIn love poured in, and we all took a …