In a world increasingly shaped by values, businesses driven by purpose have a distinct opportunity to stand out. Whether it’s championing sustainability, advancing social causes …
When it comes to account based marketing (ABM), there’s no such thing as a one-size-fits-all model. That’s the beauty of it. ABM is inherently adaptable, …
Generative AI has revolutionised content creation. At Magenta, we’ve been exploring this shift from every angle. We’ve interviewed SEO strategists, comms consultants and AI practitioners …
Account based marketing (ABM) is often seen as a marketing-led initiative, something the marketing department handles behind closed doors before handing off leads to sales. …
Becoming a Certified B Corporation was a proud moment for Magenta – but if there’s one thing we’ve learned, it’s that B Corp status isn’t …
In the sixth instalment of our Search Forward campaign, I spoke with Andrew Ames, head of PR and marketing at Tide Construction. Andrew shared his …
In our fifth Search forward Q&A, I spoke with Oluwatobi Folasade Balogun, co-founder and CEO at SustainWyse, about how AI is reshaping discoverability, brand strategy, …
When we announced our B Corp certification, the response was amazing. The plaque looked great, the LinkedIn love poured in, and we all took a …
Last week, under a stretch of blue, sunny sky, the B Corp community gathered at Joelson Law in London for a Better Business Day B …
AI is transforming digital marketing, but the shift isn’t just about automation or content volume – it’s about clarity, credibility, and brand alignment in a …
