Reflecting on B Lab’s Human Rights B Social Breakfast
Last week I had the pleasure of attending B Lab UK’s very first B Social Breakfast, held at the British Library. It was certainly a …
Magenta partners with City St George’s on two industry-led projects
We’re proud to be partnering with City St George’s, University of London on its industry-led projects programme. The initiative connects businesses with talented students who …
IWFM launches new Market Intelligence Report for the FM sector
A new Market Intelligence Report from the Institute of Workplace and Facilities Management provides analysis that represents valuable insight into the workplace and FM market. …
From PDF to PR: Publicising your impact report effectively
Every year, businesses pour time and money into their impact reports. The data is painstakingly gathered, frameworks are followed, and the design looks great. And …
Beyond compliance: Using your impact report to drive business value
When done well, an impact report is far more than a document – it’s a powerful lever for strategic advantage. Modern business leaders expect impact …
The design challenge: How to make impact reports people want to read
Too many organisations spend months collecting data and aligning frameworks, only for their impact report to land with a thud. Skimmed once, then forgotten. This …
Greenwashing vs greenhushing: Finding the right balance in impact reporting
“How do we communicate our sustainability progress without being accused of overclaiming, or criticised for saying too little?” It’s a tension many senior leaders grapple …
Why account based marketing is a natural move for purpose-driven businesses
In a world increasingly shaped by values, businesses driven by purpose have a distinct opportunity to stand out. Whether it’s championing sustainability, advancing social causes …
Finding your fit: Understanding the spectrum of account based marketing approaches
When it comes to account based marketing (ABM), there’s no such thing as a one-size-fits-all model. That’s the beauty of it. ABM is inherently adaptable, …
How does AI impact content creation?
Generative AI has revolutionised content creation. At Magenta, we’ve been exploring this shift from every angle. We’ve interviewed SEO strategists, comms consultants and AI practitioners …