Insights from the International Security Expo 2025: Remain vigilant, be prepared
Last week, I attended the 2025 International Security Expo and Global Counter Terror & Security Summit. Private security leaders from around the world came together …
Magenta partners with City St George’s on two industry-led projects
We’re proud to be partnering with City St George’s, University of London on its industry-led projects programme. The initiative connects businesses with talented students who …
From PDF to PR: Publicising your impact report effectively
Every year, businesses pour time and money into their impact reports. The data is painstakingly gathered, frameworks are followed, and the design looks great. And …
Beyond compliance: Using your impact report to drive business value
When done well, an impact report is far more than a document – it’s a powerful lever for strategic advantage. Modern business leaders expect impact …
The design challenge: How to make impact reports people want to read
Too many organisations spend months collecting data and aligning frameworks, only for their impact report to land with a thud. Skimmed once, then forgotten. This …
Why account based marketing is a natural move for purpose-driven businesses
In a world increasingly shaped by values, businesses driven by purpose have a distinct opportunity to stand out. Whether it’s championing sustainability, advancing social causes …
Business-to-employee communication: explained
When discussing the value marketing and communications activities bring businesses, many will point to key benefits such as boosting brand awareness, engaging with customers and …
Certified for change: What’s next in our B Corp journey
Becoming a Certified B Corporation was a proud moment for Magenta – but if there’s one thing we’ve learned, it’s that B Corp status isn’t …
Search Forward: Andrew Ames Q&A
In the sixth instalment of our Search Forward campaign, I spoke with Andrew Ames, head of PR and marketing at Tide Construction. Andrew shared his …
Search forward: Oluwatobi Folasade Balogun Q&A
In our fifth Search forward Q&A, I spoke with Oluwatobi Folasade Balogun, co-founder and CEO at SustainWyse, about how AI is reshaping discoverability, brand strategy, …