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Why academics need PR: how promoting research can boost university reputation, funding and student recruitment

Academics are renowned for producing world-class, cutting-edge research. From groundbreaking discoveries to thought-provoking theories, their contributions often shape industries, influence policy, and impact society in …

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Categories Comms views
The words account based marketing appear above a triangle spilt into three rows. The words identify, target and engage are in each row

Demonstrating ROI with account-based marketing: a bridge between PR, marketing and sales

It’s crucial to align public relations (PR), marketing and sales efforts for businesses looking to grow in a sustainable way. One of the most effective …

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Categories Comms views
Someone holding an ETI Thermapen to check the temperature of chicken

A PR campaign case study: How we used a study to drive a national conversation on food safety

Electronic Temperature Instruments (ETI) is a manufacturer and supplier of digital thermometers and probes for the catering industry. ETI’s conviction lies in the principle of cooking to temperature rather than …

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Categories Comms views, General Tags Case Studies, PR & Crisis Management
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Using data to secure regular national coverage – a PR case study with Freespace

Freespace is a workplace technology solution that anonymously captures office space usage to reveal a detailed picture of office occupancy. The data gathered from Freespace …

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Categories Comms views, General Tags Case Studies, PR & Crisis Management

Summer wellbeing blog: tips this self-care day

The sun is out (sometimes)! Though this June and July have seen some temperature highs, and certainly some cloudy temperature lows… it’s important to take …

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Categories Magenta updates

London Festival of Architecture 2024

In June, the London Festival of Architecture returned for its 20th year in the capital. Being such a landmark anniversary across two decades, the month-long …

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Categories General

Allyship in the workplace

June has come around again, marking the start of Pride Month. We see companies fill their social media page with rainbow flags and pictures of …

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Categories General

Progressive highlights

Magenta is a communications specialist for progressive organisations. Every week, we share snippets of campaigns worked on by our team across various areas – from carbon, ESG …

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Categories General, Magenta updates

Magenta is lucky 13

Magenta is a teenager! Last month, we celebrated our 13th birthday at our annual summer party.   When our founder Cathy Hayward founded Magenta in …

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Categories General, Magenta updates

Magenta party 2024

In May, we gathered for our annual rooftop Magenta Party, to celebrate our 13th birthday! Together, we overlooked the central London skyline and were joined …

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Categories General, Magenta updates
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As managing director of Magenta, Jo gets organisations in the built environment to communicate better with their target audience. Over the past 10 years, she has managed a number of high-profile national and international campaigns for leading brands, organisations and celebrities. This has involved designing and delivering marketing strategies and PR services that stem from business objectives and drive measurable impact.

Jo sits on the board of IFMA’s UK chapter as communications director and also volunteers for the Association of Women in Property. She has had her work published in business and trade titles including Talk Business, Professional Manager Magazine, Smart Buildings Magazine, Work Design Magazine, Work&Place, Workplace Insight, FX, Facilities Management Journal, i-FM, and she has produced papers for the likes of RICS and IFMA’s Knowledge Library.

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