Demonstrating ROI with account-based marketing: a bridge between PR, marketing and sales
It’s crucial to align public relations (PR), marketing and sales efforts for businesses looking to grow in a sustainable way. One of the most effective …
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The Magenta team are PR, comms and content experts. We want to share our knowledge and know-how with you. On this page you’ll find tips, stories and insights about our various specialisms including content production, design, crisis comms, social media and more.
A PR campaign case study: How we used a study to drive a national conversation on food safety
Electronic Temperature Instruments (ETI) is a manufacturer and supplier of digital thermometers and probes for the catering industry. ETI’s conviction lies in the principle of cooking to temperature rather than …
Using data to secure regular national coverage – a PR case study with Freespace
Freespace is a workplace technology solution that anonymously captures office space usage to reveal a detailed picture of office occupancy. The data gathered from Freespace …
What the March 2024 Google core update means for your content strategy
Google rolled out its March 2024 core update earlier this month. It releases one or two big core updates each year to tweak its search …
Sustainability in FM and property: how to read through the jargon and determine actual progress
The facilities and property management sector has a crucial role to play in the UK’s journey to becoming a net zero society and economy by …
Market research: Ethical uses of generative text AI
It’s nearly a year since ChatGPT burst onto the scene. What was first viewed as a fun tool play around with quickly established itself as …
The dos and don’ts of social media campaigns
Enterprises of all shapes and sizes operating across all manner of industries rely on social media. Whether it’s consumer-facing, B2B or even internally shared content, …
How to write the perfect case study: creating a story worth reading
A case study can be an invaluable tool for businesses. They are one of the most powerful ways of showcasing your solutions and attracting future …
Business-to-employee communication: explained
When discussing the value marketing and communications activities bring businesses, many will point to key benefits such as boosting brand awareness, engaging with customers and …
The Rainbow is Not for Sale
As June comes to a close, Pride month has been a time of both celebration and questioning of potential rainbow-washing. Corporate social media accounts will …
