Grounds maintenance is becoming more important as businesses embrace outdoor areas
Effective grounds maintenance brings a variety of benefits. Premises that are well-maintained present a good first impression to visitors. For businesses that have communal outdoor areas, harnessing the power of nature has been shown to support employee wellbeing. It can even support with health and safety by keeping pathways clear of debris and tripping hazards.
These benefits might be obvious to those working in the field or within facilities management (FM). However, they might not be so clear to businesses – that’s where we come in.
Creating brand awareness for grounds maintenance firms
We are leaders in supporting brand awareness for grounds maintenance businesses, thanks to our deep expertise within the FM industry. Since being founded in 2011, Magenta has partnered with various grounds maintenance firms to support their communication needs. This includes everything from messaging workshops to competitor analysis, and content marketing to public relations.
We will work with you to identify your target audience and craft messages for each persona. Landscaping services are of course very different arboriculture services, and each communication strategy requires a different approach.
Media relations expertise
Our founder Cathy Hayward created FM World – now known as Facilitate magazine – while our director of communications Simon Iatrou spent a decade editing FM magazines, including i-FM.
We have strong relationships with all the leading FM media titles, and can help your business to secure regular coverage in the FM press.
Check out Our Work for more information on the services and support we can offer.
to discuss how Magenta can help you.
Latest News & Views
What the March 2024 Google core update means for your content strategy
Google rolled out its March 2024 core update earlier this month. It releases one or two big core updates each year to tweak its search
People Matters: Mo Kanjalil
For the latest in our People Matters series, we spoke to Mo Kanjilal, co-creator of Watch This Sp_ce, a diversity and inclusion consultancy on a
IFMA World Workplace Europe
This month, delegates of the World Workplace Europe event hosted by IFMA congregated in Schiecentrale, Rotterdam’s former power plant and now much-loved national monument, to