Grounds maintenance is becoming more important as businesses embrace outdoor areas
Effective grounds maintenance brings a variety of benefits. Premises that are well-maintained present a good first impression to visitors. For businesses that have communal outdoor areas, harnessing the power of nature has been shown to support employee wellbeing. It can even support with health and safety by keeping pathways clear of debris and tripping hazards.
These benefits might be obvious to those working in the field or within facilities management (FM). However, they might not be so clear to businesses – that’s where we come in.
Creating brand awareness for grounds maintenance firms
We are leaders in supporting brand awareness for grounds maintenance businesses, thanks to our deep expertise within the FM industry. Since being founded in 2011, Magenta has partnered with various grounds maintenance firms to support their communication needs. This includes everything from messaging workshops to competitor analysis, and content marketing to public relations.
We will work with you to identify your target audience and craft messages for each persona. Landscaping services are of course very different arboriculture services, and each communication strategy requires a different approach.
Media relations expertise
We have strong relationships with all the leading FM media titles, and can help your business to secure regular coverage in the FM press.