Internal Communications

Internal communications is how a business communications with its staff. While many companies focus on communicating with its customers, not as many have a defined strategy for internal communications – but it’s just as important.

Magenta has a dedicated service to support businesses. Check out our business-to-employee (B2E) communications page for more information.

What should be in an internal communications strategy?

The information a business needs to communicate to its employees is vast. Key areas include:

• Leadership comms
• Recruitment messaging
• Learning & development
• Recognition schemes
• Benefits
• Pension news
• HR news
• Brand guidelines
• Employee surveys
• Operational change
• Strategic change

There is no one-size-fits-all approach to internal communications as a strategy will vary by business sector and company size, among other factors.

How you communicate is also a key part of a strategy. With many businesses now operating a hybrid work model, there may be very few days when everyone is in the same physical workplace. Furthermore, communications preferences will vary by employee. With a host of communications platforms to choose from, make sure you find the ones that work best for your staff. This can include emails, Teams, WhatsApp, Slack..and of course, face-to-face!

Good internal communications can inspire

We surveyed 2,000 employees and fewer than 50 per cent described their employer as a good communicator – and 17 per cent would actively describe their employer as a bad communicator. Poor comms can lead to a loss of engagement and loyalty, while strong comms can inspire ideas and innovation.