Copywriting

Solid copy can allow you to clearly inform and educate audiences about new initiatives, products, or services. It also enables you to display your key messages and company ethos. 

Following a call with a client, all content is written by Magenta’s team of copywriters before going back to the client for their review. Nothing is ever published without final approval.

Industry-leading copywriting

In 2021, Magenta was shortlisted at the CIPR Pride Awards for the ‘Best Covid-19 Response’. This award recognised a successful response to the COVID pandemic covering internal communications, external communications, reputational management through the pandemic.  

We recognised that the initial issues revolved around communicating with remote workers – people who had rarely worked from home before but who were doing it for the foreseeable future. We understood that they needed considerable support in adapting to the new normal. 

Magenta started by producing a guide to supporting organisations communicate better with their remote teams. This was written in-house. This included not just the physical communication and collaboration tools to use and how to communicate, but also tips on helping their people manage their time, support those juggling caring responsibilities and manage their mental and physical health.