We offer all our clients a bespoke competitor analysis service. This allows them to review their current market position against the competition.
Understanding what competitors are doing from a communications point of view gives clients an opportunity to determine what they must do to become or remain the market leader in their industry sector. It also places clients in a position to review the strengths and weaknesses of their competitors so they can find a gap in the market. A competitor analysis can provide all of this insight.
Share of voice
We can present a competitor analysis displaying the share of voice for clients against their competitors and provide recommendations on next steps. A competitor analysis can either be done at the start of a campaign or updated on a quarterly or monthly basis depending on the client’s requirements.
Magenta can look at the number of pieces of coverage secured by competitors against how these pieces were secured – was it through a press release, or a by-lined opinion piece, for instance?
Website comparison
We can also look at how competitor websites measure up against your own. For example:
- Mobile responsiveness
- Domain authority
- Keyword rankings
- Blog topics and frequency
This information will be packaged up to allow us to create a tailored integrated communications plan.
to discuss how Magenta can help you.
Latest News & Views
What the March 2024 Google core update means for your content strategy
Google rolled out its March 2024 core update earlier this month. It releases one or two big core updates each year to tweak its search
People Matters: Mo Kanjalil
For the latest in our People Matters series, we spoke to Mo Kanjilal, co-creator of Watch This Sp_ce, a diversity and inclusion consultancy on a
IFMA World Workplace Europe
This month, delegates of the World Workplace Europe event hosted by IFMA congregated in Schiecentrale, Rotterdam’s former power plant and now much-loved national monument, to