Competitor analysis

Understanding what competitors are doing from a communications point of view gives clients an opportunity to determine what they must do to become or remain the market leader in their industry sector. It also places clients in a position to review the strengths and weaknesses of their competitors so they can find a gap in the market. A competitor analysis can provide all of this insight.

Share of voice

We can present a competitor analysis displaying the share of voice for clients against their competitors and provide recommendations on next steps. A competitor analysis can either be done at the start of a campaign or updated on a quarterly or monthly basis depending on the client’s requirements.

Magenta can look at the number of pieces of coverage secured by competitors against how these pieces were secured – was it through a press release, or a by-lined opinion piece, for instance?

Website comparison

We can also look at how competitor websites measure up against your own. For example:

• Mobile responsiveness
• Domain authority
• Keyword rankings
• Blog topics and frequency

This information will be packaged up to allow us to create a tailored integrated communications plan.