How your business looks professionally is nearly just as important as its operations
When considering the creative image of your company brand, ensuring you have high-quality, attractive images helps with this continuity.
Whether you need professional images of your team, or the products you sell, it is important to place priority on the art direction of such images.
Art direction/photoshoots planning
Do you want a sleek, classic professional standard of image, or will having more creative flare have more benefit to you? Once you understand these aspects, your art direction should become a lot easier to decipher. Here at Magenta, the direction and expertise of creative director Mark Parry helps to put clients at ease, with his skills in digital media formation and artistic license.
Using professional photography is a great way to showcase the elements of your business that deserve to be shown off. Having up-to-date and polished team photos on your website will help give prospective clients an understanding of who they are potentially going to be working with.
Art direction/photoshoots to build a personal connection
Having an established personal connection through the use of images will help to grow a great working relationship. Similarly, having professional shots of any products that clients could potentially purchase will help to instil trust, as clients have an opportunity to view before they buy.
Here at Magenta, we have access to great professional photographers and videographers that can help your art direction come to life, with the help of creative director Mark.
to discuss how Magenta can help you.
Latest Case Studies
Workplace consultancy case study: Hundreds of media hits for hybrid working client
Advanced Workplace Associates (AWA) is a global workplace management consultancy. In 2021, the firm sought to learn more about how the Covid-19 pandemic had impacted
A PR campaign case study: How we used a study to drive a national conversation on food safety
Electronic Temperature Instruments (ETI) is a manufacturer and supplier of digital thermometers and probes for the catering industry. ETI’s conviction lies in the principle of cooking to temperature rather than
Using data to secure regular national coverage – a PR case study with Freespace
Freespace is a workplace technology solution that anonymously captures office space usage to reveal a detailed picture of office occupancy. The data gathered from Freespace
Latest News & Views
Good Business Campaign – Guenaelle Watson
For the first instalment in our new round of Good Business interviews, I spoke with Guenaelle Watson, managing director at 360 Workplace, a Fourfront Group
Magenta Associates becomes employee owned
Magenta Associates, the communications specialist for progressive organisations, is now owned by its employees. We have set up an Employee Ownership Trust which owns the
Workplace consultancy case study: Hundreds of media hits for hybrid working client
Advanced Workplace Associates (AWA) is a global workplace management consultancy. In 2021, the firm sought to learn more about how the Covid-19 pandemic had impacted