Property management systems and technology

Property management systems and technology have played a major role in supporting businesses and their workforces both during and post-pandemic.

From measuring office occupancy to streamlining building maintenance to ensuring employees have a safe and hygienic place to work, property management systems and technology continues to assist organisations of all sizes and sector industries, regardless of whether they’ve adapted to a hybrid working model or not.

At Magenta, we understand that data holds the key to making a newsworthy story. Our clients that specialise in workplace technology and/or property management systems have an abundance of data that demonstrate trends and themes that are of interest to journalists both across the industry and at a national level.

We educate our clients in this space on what reporters need from them to help them hit the headlines. As a result, we have positioned our clients in this space so prominently across tier one media outlets that journalists now approach us and our clients for the data they need to support their stories.

Creating award-winning campaigns

In 2022, Magenta won the Best Use of PR at the Property Marketing Awards through our work with Freespace, a workplace technology company that deploys sensors in large corporate offices throughout the world.

We secured a consistent flow of coverage across tier one print, online and broadcast media outlets. This included:

• Bloomberg
• The Economist
• Wired UK
• The front page of the Financial Times
• Daily Telegraph
• Daily Mail
• MailOnline
• The Times
• This is Money
• City A.M
• Evening Standard

In December 2021, shortly after the Omicron variant hit UK shores, Freespace CEO, Raj Krishnamurthy, was interviewed live on Sky News’ Ian King Show. This fulfilled one of Freespace’s key objectives of securing tier one broadcast coverage.

The next chapter of the ‘return to work’ is in full force, and property management systems and technology remain at the heart of these discussions. We would love to hear from you about how we can promote your services and key messages to your target audiences.