B&I Catering

We’ve worked on more B&I catering campaigns than we’ve had hot dinners

Magenta has worked within the B&I catering sector for more than a decade. We have an appetite for working with independent, boutique catering clients, to leading global contract caterers, facilities management service providers and everything in between. We know the industry inside and out.

We understand the pain points and the opportunities in a sector that is having to adapt at a colossal speed. From labour shortages and employee retention, to sustainability and school meals, to provenance, obesity and allergies, international street food influence, grab and go options and tech, we’re poised and ready to help you communicate.

Mouth-watering campaigns

Our speciality lies in delivering mouth-watering integrated communications campaigns. From developing tone of voice and overarching messaging to positioning your brand as a thought leader with proactive editorial about B&I catering’s hot topics, to providing snappy media comment for current trends, social media management and SEO optimisation, and creating delicious blogs and case studies, to producing corporate social responsibility reports, and writing award entries for the likes of The foodservice Cateys, The Cateys, ACE Robyns, The Roux Scholarship, PFM Awards and the Contract Catering Awards. We create communications strategies fit to feast on.

We have strong relationships with leading catering press including The Caterer, Contract Catering Magazine and Public Sector Catering, as well as facilities management titles such as Facilitate, i-FM and Facilities Management Journal. Our clients enjoy regular coverage opportunities as well as invitations to roundtables.