We provide many copywriting services which can support your business both internally and externally
Copywriting often takes times, and many businesses don’t have the internal resources to manage it in-house.
Our team of consultants, associates, and former industry journalists understand how to piece together compelling copy. The Magenta team is proud that it can combine its journalism and industry experience to offer a range of copywriting services, including:
- By-lined opinion pieces/features
- Case studies
- Website copy
- Internal communications
- Video storyboards
- Press releases
- Award entries
- Blogs
- Newsletters
Solid copy can allow you to clearly inform and educate audiences about new initiatives, products, or services. It also enables you to display your key messages and company ethos.
Following a call with a client, all content is written by Magenta’s team of copywriters before going back to the client for their review. Nothing is ever published without final approval.
Industry-leading copywriting
In 2021, Magenta was shortlisted at the CIPR Pride Awards for the ‘Best Covid-19 Response’. This award recognised a successful response to the COVID pandemic covering internal communications, external communications, reputational management through the pandemic.
We recognised that the initial issues revolved around communicating with remote workers – people who had rarely worked from home before but who were doing it for the foreseeable future. We understood that they needed considerable support in adapting to the new normal.
Magenta started by producing a guide to supporting organisations communicate better with their remote teams. This was written in-house. This included not just the physical communication and collaboration tools to use and how to communicate, but also tips on helping their people manage their time, support those juggling caring responsibilities and manage their mental and physical health.
to discuss how Magenta can help you.

Latest Case Studies

Case study: Kam Singh and EMCOR UK
Our client EMCOR UK sought to further strengthen awareness of its position as a leader in sustainable carbon management. Central to this effort was ESG

Internal comms case study: Unravelling what employees really think
One of our facilities management clients with multiple service lines and dispersed teams was concerned that some employees may not feel part of the company’s

University of Sussex case study: building a procurement blueprint
In advance of the University of Sussex’s first-generation outsourcing programme for its facilities management and catering, conferencing and banqueting services, Magenta was commissioned to run
Latest News & Views

Search forward: Mary Kemp Q&A
Welcome to the third installment of our Q&A series that explores the impact of AI on digital marketing and SEO. I spoke with Mary Kemp,

Managing external communications during mergers and acquisitions
External communication plays a critical role in ensuring the success of a merger or acquisition. It’s all about managing relationships with customers, partners, investors and

Best practice for employee engagement during mergers and acquisitions
A merger or acquisition can be a stressful time for employees. They may worry about job security, changes to the company culture or even the