Messaging workshops help you define your story and how audiences perceive you
A messaging workshop is a fundamental activity for any business. New businesses need to define their key messages; existing businesses use messaging workshops to refresh their internal and external communications.
We run messaging workshops with key staff within a business to help them develop and hone powerful business communications. A messaging workshop will support your business by:
- Reviewing how customers see your brand
- Analysing competitors, their key messages and how effective they are at communicating
- Determining strengths and weaknesses in your current messaging
- Identifying opportunities
- Ensuring that all employees are aligned in how they talk about your brand
- Creating an approved set of messages
Following the messaging workshop, we will integrate your new messages into a PR and communications campaign to get your messages in front of the audiences that matter most to you.
to discuss how Magenta can help you.
“The perception audit helped us to understand what our clients really think of us – and where we can improve. Thank you, it was valuable insight.”
Latest Case Studies
Case study: Kam Singh and EMCOR UK
Our client EMCOR UK sought to further strengthen awareness of its position as a leader in sustainable carbon management. Central to this effort was ESG
Internal comms case study: Unravelling what employees really think
One of our facilities management clients with multiple service lines and dispersed teams was concerned that some employees may not feel part of the company’s
University of Sussex case study: building a procurement blueprint
In advance of the University of Sussex’s first-generation outsourcing programme for its facilities management and catering, conferencing and banqueting services, Magenta was commissioned to run
Latest News & Views
Certified for change: What’s next in our B Corp journey
Becoming a Certified B Corporation was a proud moment for Magenta – but if there’s one thing we’ve learned, it’s that B Corp status isn’t
Search Forward: Andrew Ames Q&A
In the sixth instalment of our Search Forward campaign, I spoke with Andrew Ames, head of PR and marketing at Tide Construction. Andrew shared his
Search forward: Oluwatobi Folasade Balogun Q&A
In our fifth Search forward Q&A, I spoke with Oluwatobi Folasade Balogun, co-founder and CEO at SustainWyse, about how AI is reshaping discoverability, brand strategy,
