Executive Profiling

Personality has become a vital part of business reputation. Business leaders are increasingly under the microscope, with every action and comment scrutinised by boards, investors, partners, employees and the media. 

Senior executives are expected to have a voice, share their point of view and be seen as active participants in the conversations shaping their industry.

Executive profiling is a powerful tool for building and improving the reputation of your leadership team. Stakeholders want to hear from individuals, not just brands. By raising the profile of your senior people, you humanise your business, build trust with your audiences and create a more credible, influential face for the organisation. 

Values-led communication is now driving bottom-line performance. Your leaders need to be part of the conversation.

Building an executive profiling programme

We work with business leaders to craft authentic stories and raise their profiles, finding the sweet spot between communicating key messages and doing so in a way that feels genuinely personal. A typical programme will draw on a combination of tactics depending on your goals and your people.

We start with bespoke messaging – creating a framework that effectively tells your business story and highlights each executive’s expertise to compellingly delivers your narrative. From there, we identify and secure opportunities for your leaders to be seen and heard, whether through thought leadership articles placed with target media, speaking slots at key industry events, or comments and interviews with journalists.

We also support your executives’ presence on LinkedIn, from auditing existing profiles and making recommendations, through to creating regular content and identifying the networks and groups they should engage with. We can also provide spokesperson training to ensure your leaders’ expertise is clear online, and that they are comfortable handling media interviews, presenting at events, making the most of networking opportunities.

Executive profiling also connects naturally with media and public relations and social media activity, as well as supporting internal communications – to build authentic connections with your people and external audiences.

Contact Us to discuss how Magenta can support you

A strong executive profile is one of the most valuable assets a business leader can have. It builds credibility, opens doors and ensures you are part of the conversations that matter in your industry

The Magenta team is experienced at working with business leaders to craft stories and raise profiles. We are adept at finding that sweet spot of communicating core messages in an authentic and personable way.